Let us be your guide to the ITB Berlin in 2023!
You will find all of the information you need for attending, expert’s tips and discussions
about the past ITBs from 3 of our hosts: Florian, Philip and Fritz.



Our teams have worked relentlessly on preparing you for the ITB as best we can. We have gathered opinions from ITB-experts and encourage you to tune in to the most recent SMACK podcast episode with Deborah Rothe, the director of the ITB. Alternatively three of our hosts, Philip, Flo and Fritz have also produced an impromptu (not so serious) ITB guide, while reflecting on the past and present of the event.


CAUTION! Wednesday, the 8th of March is a holiday in Berlin, so shops are closed. You’ll still be able to go out and eat at restaurants but grocery stores, drug stores or clothing stores, etc. are closed. So, make sure to have everything you need by the second day of ITB!

The Messegelände in Berlin is HUGE! You are going to need a map. Scroll down to find a link to download the map of Messegelände.

There is a LOT happening at the ITB. You should read through the program first and prioritise what you want to see and plan on going everywhere you want to go, so you don’t miss out on the stuff that’s interesting to you.


Where can I get tickets?

To buy tickets to the ITB 2023, just click on the link down below:

How do I get to ITB?

If you already arrived in Berlin, you can take the S-Bahn lines 3 & 9 and bus 349 to Messe Süd station.
S-Bahn lines 41, 42, and 46 to Messe Nord / ICC station, as well as U-Bahn line 2 and busses 139, 218, M49, N2, X34, X49.

The exact address is:
Messe Berlin GmbH
Messedamm 22
14055 Berlin

Departures and arrivals in Berlin:

To find departures and arrivals at the airport BER of Berlin, click the link below:

To find departures and arrivals at the main train station in Berlin, click the link below:

Where can I stay?

ITB is partnering up with hotels where you can stay at, to find and book an accommodation, click here:

What is there to do at ITB?

ITB offers a big program about all different kinds of topics in hospitality and tourism. Keynotes, panel discussions, expert interviews and awards on groundbreaking topics such as travel technology, marketing & sales, future travel, MICE, sustainability and social responsibility, hospitality, business travel, future work and more. To find more information, click here:

Where can I eat?

There will be food stands at the ITB, but most people would rather go out in Berlin and take some time to eat and relax throughout.

The ITB is perfectly located to go out and eat whatever you like. Kantstraße is about 5 minutes away and offers everything from Asian burgers, over French kitchen, Turkish specialties and finally nice cafés to sit in, drink a coffee, eat a piece of cake and let all the information, you just got at ITB, sink in. Some recommendations:


Bellucci Restaurant Kurfürstendamm, Brandenburgische Straße 35, 10707 Berlin

Modern but cozy atmosphere with excellent italian food. Their famous truffel pasta fits every ocassion.


Falafel Kantstraße Kantstraße 56a

If you need a snack and feel like eating falafel, this is the place to go. They cook their falafel the perfect way: crispy outside and soft inside. The sauces are homemade and just add perfectly to the whole dish.


Cancún Kaiserdamm Kaiserdamm 24, 14057 Berlin

Mexican specialties served nicely in a lively and colorful atmosphere. They not only offer delicious mexican food but lots of great cocktails too. Definitely worth a visit.

Where can I get a drink and enjoy the evening?

Near the ITB, again: Kantstraße and Ku’damm offer many Bars!


GRACE Restaurant &  Bar Kurfürstendamm 25, 10719 Berlin

They offer great food and drinks here with an asian twist that just fits perfectly to the taste. The atmosphere is great and with amazing company just the perfect place to enjoy the evening.


Bar am Steinplatz Steinplatz 4, 10623 Berlin

This bar has been awarded several times. They value regional quality products for their timeless drinks and offer their guests a really good service.


Cloud One Bar Berlin Upper-West Kantstraße 163/165, 10623 Berlin

A fancy bar with great views next to the popular Ku’damm. A cozy modern flair and good drinks – what more could you wish for?


Is there a map to navigate me through ITB?

The Messegelände is HUGE. You will need a map to navigate you through ITB and not get lost in between all of the great stands offering so much information about traveling. You’ll feel like you’re traveling just being at this big location. Here is a link to download the ITB Map of 2023:

Where can I find a list of this year’s participants?

This years ITB 2023 will present more than 10,000 exhibitors from over 60 countries and around 160,000 trade visitors. To find out who will be there this year just click on the following link:

Do they have a list of this ITB’s program?

To plan your day at ITB you’ll be able to find the congress program right here:

We recommend you to plan on where you want to go beforehand, so you won’t be lost at the day of the event.

Where can I book a meeting space at ITB?

The online booking is reachable through:


Be sure to say hi to the SMACK hosts at ITB
and schedule your meeting with the gang at