The third episode of season three took us to Tyrol, Austria where we spoke to Florian Phleps, CEO of the Tirol Tourist Board. He talked to us about how he made it into the industry, coming from a law background, the development of Tyrol, how the crisis has changed not only his day to day job but the industry as a whole and what issues need to be addressed now and in the future. He also filled us in on how Tyrol as a tourism region differs from others and what challenges and chances arise as a result. Lastly, he spoke about the importance of sustainability management in the industry and how for example the “Clean Alpine Region” project already supports Tyrolean tourism regions in implementing measures in the areas of climate protection, sustainability and energy.
Enjoy the show!